Blue Event 01
01 / Ritual
Blue Sunrise
Morning tennis + coffee
Sat 07:00Shanghai
Blue Tennis Club
Born in Shanghai
Play for Passion.
Pressure
Is A Privilege.
Built around the game.
Origin
Born from
three passions
NIO owners
Innovation. Community. A better way to live.
Shenhua fans
Loyalty. Passion. For Shanghai.
Tennis players
Discipline. Focus. The love of the game.
Three passions. One club. Blue.
Our Philosophy
The court
never lies
Play for Passion
We do not play because we have to. We play because the game gives us energy.
Discipline Creates Freedom
Discipline is not punishment. Discipline is freedom.
The Court Never Lies
It shows your focus, your patience, your choices.
Pressure is a Privilege
Most people avoid pressure. We learn to enjoy it.
Lifestyle
The match
continues
after the point.
Blue is the walk onto court, the towel on the net, the coffee after the match, and the people who make the weekend feel like a ritual.
Upcoming events
Rituals that
bring us together.
Each event is designed like a chapter: morning focus, night energy, tournament pressure, and travel for players who see tennis as a way of living.
Blue Event 02
02 / Ritual
Blue Friday
Night tennis + music
Fri 19:00Shanghai
Blue Event 03
03 / Ritual
Blue Open
Monthly club tournament
Sun 09:00Shanghai
Blue Event 04
04 / Ritual
Blue Travel
Tennis trip, Japan 2025
Dec 2025Japan
Blue Collection
Not souvenirs.
Symbols of belonging.
The collection lives on benches, shoulders, nets, and tables after the match. Objects become proof that you were there.
Season One
Court Objects
Wear the badge.
Carry the ritual.
T-shirts, towels, bags, bottles, and future collaboration pieces, presented as club culture instead of product tiles.
Pressure Tee
Worn after the match.
Match Towel
Hung on the net after the game.
Canvas Carry
Packed for the next court.
Events
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